Know where Publix is going
before the prices move.

Planning commission approvals are public record. The approval happens 12-18 months before the store opens. Almost nobody reads those meetings. We do.

Florida + Georgia coverage
Alert within 24 hours of approval vote
15,648 parcel pairs backtested
Claim a founding member spot

What actually happens when a grocery store gets approved nearby

I pulled Hillsborough County's full property appraiser database — 1 million residential transactions — and ran a repeat-sale analysis. Every grocery anchor in the county. Three independent time windows spanning 2010 to 2022.

+12.9pp
Average appreciation premium vs control group over 36 months
+21.4pp
Premium in normal markets (recovery era 2010-2019)
15,648
Residential parcel pairs across 3 independent time windows
Grocery anchor proximity premium chart — Hillsborough County FL — 3 time windows

Source: HCPA repeat-sale analysis, 15,648 parcel pairs · Hillsborough County FL · PlanEdge Research 2026

On a $300,000 home near an approved Publix: +$38,700 in expected premium appreciation vs. a comparable home two miles away. The approval — the moment it's actually knowable — happens at a government meeting most people ignore.

The signal is consistent across a decade of market cycles. We built the pipeline to catch it the same day it happens.

From approval vote to your inbox in under 24 hours

1

We monitor planning commission meetings nightly

Across every county in Florida and Georgia. When a new agenda is posted, we download and process it within hours — not days, not weeks.

2

We extract anchor tenant approvals from the PDFs

National grocery chains don't appear in meeting titles. Their name is buried in staff reports and applicant filings. Our pipeline finds it — Publix, Aldi, Walmart, Kroger, Lidl, and more.

3

You get an alert within 24 hours of the vote

Location, lead time to opening, historical premium data for that specific area, and a heatmap of the parcels inside the 0.5-mile signal ring.

What lands in your inbox

This is the exact format. Real data, real structure. The address below is a placeholder — the next approval is the real one.

⚑ Signal Detected — Tampa Bay · Hillsborough County · 2026-06-25
ANCHORPublix Super Markets (grocery — national)
LOCATION12345 Bruce B. Downs Blvd, New Tampa FL 33647
APPROVALHillsborough County Planning Commission
VOTEApproved 5-0 · Case RZ-PD 26-0394
LEAD TIME14-18 months to opening (estimated)
SOURCEPlanning commission minutes [PDF]

+12.9pp
Historical grocery proximity premium · Hillsborough County · 15,648 parcel pairs · 36-month window

847 parcels fall within the 0.5-mile signal ring.  View heatmap →

10 spots before we launch

Card on file now, charged when the product launches. Full refund if we don't ship. No contract, cancel anytime after that.

$49
/month
Locked for life · Goes to $99/mo after launch
  • Alert within 24 hours of any grocery anchor approval in FL + GA
  • Parcel heatmap — see exactly which properties fall in the signal ring
  • Historical premium data for the specific market area
  • Top-scored parcels inside the ring (CSV download)
  • Direct access to the source PDF for every alert
⚑ Founding member spots: 10 available
Founding member spots opening soon

Check back tomorrow · Limited to 10 spots at $49/mo

Why I built this

I'm a data scientist. My day job involves public infrastructure data and planning documents that nobody outside the industry bothers to read. I got curious about whether planning commission minutes contained signals that real estate investors were missing.

So I tested it. I downloaded a million property transactions from the Hillsborough County Property Appraiser FTP. I mapped every grocery store. I ran a repeat-sale analysis across three independent time windows. The signal was real and it was consistent.

Then I built the pipeline to catch it in real time. PlanEdge is what that became.

Questions? Email info@planedge.io